Zentro Projects
A capability site built to win industrial tenders
Quote-driven enquiry flow with a 24/7 breakdown strip — built for operations managers who need answers fast.
Built for
Overhead Crane Services.
Zentro Projects is a Johannesburg-based overhead crane engineering company serving factories, warehouses and industrial plants across Gauteng. The site we built is a 48-page capability platform: a homepage with a 24/7 emergency breakdown strip, a filterable service index covering inspections, repairs, upgrades and new installations, detailed service pages with specification guides, 21 location landing pages targeting suburbs like Germiston, Benoni and Kempton Park, and a multi-step quote form that captures industry, service type, tonnage and attachments. Everything is wrapped in a high-contrast brand system — industrial green primary, emergency orange CTAs, Exo headings and Public Sans body text — with LocalBusiness, Organization and Breadcrumb schema, Open Graph images, and sub-two-second loads.
Industry
Overhead Crane Services
Type
Live Client Site
Timeline
February 2026 – Ongoing
What was broken
Zentro Projects had no digital presence. Their first MTJ engagement in February 2026 was a basic HTML/CSS brochure site with three blog posts — slow loads, unoptimized images, no structured data, no Open Graph, no keyword targeting, and poor PageSpeed scores. It answered the question "do you have a website?" but generated zero enquiries.
What we built
We redesigned the site as a 48-page Astro + React build: a new brand system anchored by the existing Zentro green, an emergency orange breakdown CTA, 21 location pages across Gauteng, a detailed quote form, LocalBusiness/Organization/Breadcrumb schema, and full Google Business Profile optimization.
Numbers that
prove the work.
Google impressions
2,400+
Before: ~400 (Feb–Jun)After: Jul 20–Aug 2
Google clicks
70+
Before: 34 (Feb–Jun)After: Jul 20–Aug 2
PageSpeed scores
92+
Before: PoorAfter: Performance, accessibility, best practices, SEO
First client enquiry
< 2 weeks
Before: NoneAfter: After launch
Search ranking
Page 1
Before: Not rankingAfter: Target keywords
Load time
< 2s
Before: SlowAfter: Consistently
Colors, type
& rules.
Industrial green palette with high-contrast emergency orange. Rounded buttons and cards keep the UI approachable without losing credibility.
Colour palette
Primary
#52C306
Buttons, accents, trust signals
Secondary / Emergency
#FF5E14
24/7 breakdown CTAs
Title
#081300
Headings and dark sections
Body
#4D5765
Body text
Smoke
#F8F8F8
Subtle backgrounds
Typography
Exo
Headings
Public Sans
Body
Geist Mono
Mono / labels
The stack.
See the
specimen.
Homepage hero with emergency breakdown strip and primary CTA.
Filterable service index with tonnage and service-type chips.
Service detail page with specification guide and FAQ.
Location landing page targeting "crane services Germiston".
Quote form with industry and service dropdowns.
Final CTA offering quote or emergency breakdown line.
What we activated.
More
specimens.
Asked about
zentro projects.
Straight answers about this overhead crane services build, our process and how something like it could work for your business.
How much does a website cost at MTJ Digital?
Build packages start from R9,500 for a five-page Launch Lab site, from R19,500 for the fully custom Growth Engine, and from R38,500 for Market Leader builds. You get a fixed quote after a free discovery call — no hourly billing surprises.
How long does a project take?
Launch Lab ships in about two weeks. Growth Engine typically takes three to four weeks, and Market Leader five to six. You approve every stage, so timelines stay predictable.
Do I own my website when it's done?
Yes — 100%. Domain, content, design files and code are yours. If you host with us, leaving is never held hostage; we hand everything over.
Do you only work with businesses in Gauteng?
Our lab is based in Gauteng and most clients are in Johannesburg, Pretoria, Midrand, Centurion, Ekurhuleni and the West Rand — but we work with businesses anywhere in South Africa. Discovery calls happen online.
What do you need from me to start?
A 15-minute call and whatever you already have — a logo, photos, an old site, even a tender document. Our Project Blueprint form lets you upload briefs directly. We handle the rest.
Can you also handle my Google Business Profile and printing?
Yes. We set up and optimise Google Business Profiles, build local citations, and design physical assets — vehicle wraps, site signage, office decals — produced and installed through our premium print partners.
What happens after launch?
Every build includes a support window (30 days to 6 months depending on package). Most clients move to a care plan from R650/mo: hosting, backups, updates, edits and monthly content handled for you.
Want a specimen
like this for your business?
Book a free 15-minute discovery call. We'll ask about your business, then sketch what your specimen could look like.